We curate. We do not aggregate.
UPP exists at the intersection of two worlds: international brands creating the future of pet care, and Australian retailers and consumers who want access to it. Every brand we add earns its place through margin, differentiation, and category leadership.
That is the only filter. It is also why we say no more often than yes, and why our partners can stock with confidence, not guesswork.
For verified retailers we offer 30-day terms, no minimum first order, sample stock to test before you commit, and onboarding within fourteen days.
Growth that speaks for itself.
- A$03BAustralian pet market
- 0+
global brand partners
- 0+
active retail partners
- 0
distribution channel types
- 0%
2-year revenue growth
- A$0.20B
FY2026 revenue
What no other Australian distributor combines.
Four structural advantagesPet tech depth
Australia's deepest automated pet technology portfolio. We brought Litter-Robot to the Australian market. No competitor touches this category with the same depth, expertise, or brand relationships.
Premium design
Curated design-forward brands at the intersection of aesthetics and function. Products owners are proud to display. Categories your competitors haven't discovered yet.
Data intelligence
Cat Evolution and Lucky Pet are not just stores — they're demand intelligence platforms. Every buying decision UPP makes is informed by real consumer purchase data. Partners stock what's proven, not what's hoped.
Multi-channel reach
True multi-channel distribution: pet specialty, mass retail, online marketplace, lifestyle retail, D2C, and B2B wholesale. No other Australian pet distributor serves every format simultaneously.
Global brands you won't find anywhere else in Australia.
We partner with 24+ international brands across automated pet technology, premium cat furniture, smart feeding, and connected pet care. Every brand relationship is built on shared values: quality, innovation, and genuine category leadership.
How partnering works
Simple, structured, built for the long term.
HOW PARTNERING WORKSDiscovery
We learn your store, your gaps, and your customers. No mass pitches.
Curation
Demand-validated product recommendations matched to your shelf and margin profile.
Onboarding
Sell-in resources, staff training, and merchandising support — delivered the way your team works.
Growth
Sell-through reporting, new brand previews, and protected margins as the portfolio evolves.
Ready to stock smarter?
Join 31+ Australian retailers who've replaced guesswork with data.
Curated · Considered · Australian-Distributed