UPP curates 24+ international brands across automated tech, premium furniture, and smart care for Australia's premium retail. Every piece earns its place. Every partner gets the curation, not the catalogue.
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30-day terms for verified retailers · No minimum first order · Sample stock available
Featured · The Litter-Robot 4
A category-defining piece by Whisker, and our anchor for six years.
1,311+ verified reviews
A$1,575
In the gallery this season.
this season.
A curated selection from the UPP portfolio. Every brand earns its place through margin, differentiation, and category leadership. We are the curator, not the carrier.
The Collection
Flagship
Whisker · Litter-Robot
World-leading automated litter boxes. Sole Australian distributor for ~6 years. The category-defining product.
RRP from A$1,275 Premium margin tier
Design
Meyou Paris
French designer cat furniture. The Bed, The Ball, The Cube. Boutique and exclusive. Only at UPP retailers.
RRP from A$420 Premium margin tier
Tech
XCHO Hydration
UV sterilisation water fountains. Health-led hydration, distinctly designed. Unique in the Australian market.
RRP from A$185 Premium margin tier
Design
Contempocat
Modern cat trees, scratchers, and wall systems. An architectural approach to cat furniture for design-conscious homes.
RRP from A$295 Premium margin tier
Tech
PetWant Smart Feeding
App-controlled smart feeders in multiple sizes and configurations. Reliable, quiet, and beautifully discreet.
RRP from A$159 Premium margin tier
Design
Fellipet
Designer feeding bowls. The aesthetic end of the feeding category. Pieces that double as homewares.
RRP from A$68 Premium margin tier
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International brands curated by hand. Every one earns its place.
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Australian retail partners, from boutique pet to Harvey Norman to Amazon.
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Channel types covered. From specialty to lifestyle to D2C. One partnership.
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Verified reviews on Cat Evolution. Real demand signals, not marketing claims.
Where curation matters most
The three rooms where UPP holds genuine competitive advantage no other Australian distributor can match.
Three Lead Categories
Whisker · Petsafe · PetWant · XCHO
Automated Pet Tech
Litter-Robot, smart feeders, UV sterilisation hydration, robotics. The deepest automated pet portfolio in Australia. A margin profile no commodity distributor can match.
Enter the Room
Meyou · Contempocat
Premium Cat Furniture
Meyou Paris and Contempocat. Designer pieces no Australian competitor stocks. Lifestyle-channel ready, photographs beautifully, and delivers premium positioning to retail shelves.
Enter the Room
PetWant · XCHO · Fellipet
Smart Feeding & Hydration
PetWant, XCHO, Fellipet. The bridge between tech and everyday care. Strong repeat-purchase potential through accessories and consumables, and a category that rewards retailers across every channel.
Enter the Room
We curate. We do not aggregate.
UPP exists at the intersection of two worlds: international brands creating the future of pet care, and Australian retailers and consumers who want access to it. Every brand we add earns its place through margin, differentiation, and category leadership.
That is the only filter. It is also why we say no more often than yes, and why our partners can stock with confidence, not guesswork.
For verified retailers we offer 30-day terms, no minimum first order, sample stock to test before you commit, and onboarding within fourteen days.
A Note from the Curator
Mareike Niedermeier · Founder & Curator
Cat Evolution · Sydney
The Litter-Robot has genuinely changed our daily routine. The build quality is what you'd hope for at this price. Beautifully engineered, quiet, and the support has been excellent.
Verified Buyer
Cat Evolution · Melbourne
Finally a piece of cat furniture I'm happy to have in the living room. Meyou's "The Cube" feels like the only cat product that's been designed by someone who actually cares about the home.
Verified Buyer
Lucky Pet · Brisbane
What I appreciate is that the curation is real. UPP doesn't stock everything. They stock the right things. That signals trust before I've even unboxed it.
Verified Buyer
How partnership works.
For Retailers
We learn your store
No mass pitches. We start by understanding your gaps, your customers, and your channel.
Discovery
A curated selection
Demand-validated products matched to your shelf, your channel, and your margin profile.
Curation
Training & support
Sell-in resources, merchandising support, and staff training delivered the way your team works.
Onboarding
Ongoing partnership
Sell-through reporting, new brand previews, and protected margins as the portfolio evolves.
Growth
Join the curated network.
For Australian retailers ready to stock smarter, and global brands seeking premium retail entry into Australia.
Curated · Considered · Australian-Distributed
Open a Trade Account
Book a 15-min Call
30-day terms for verified retailers · No minimum first order · Sample stock available
